The regularity of the purchasing channel has a significant impact on the quality of e-cigarettes, mainly reflected in the following aspects:
Strict quality control
Formal channels (such as brand specialty stores and physical stores holding tobacco monopoly retail licenses) usually have strict quality control systems. The e-cigarette products sold through these channels must comply with national standards. For instance, the nicotine concentration in the atomized substances should not exceed 20mg/g, and the total nicotine content should not exceed 200mg. Moreover, the additives must fall within the range of the 101 types of "white list" permitted by national standards. Such products have undergone strict testing and their quality is more guaranteed.
Compliant product labeling and instructions
Electronic cigarette products sold through regular channels have complete packaging, clear printing, and detailed and accurate instructions, including ingredients, usage methods, precautions and other information. In addition, the product box and case packaging must be marked with the QR code label uniformly prescribed by the administrative department of tobacco monopoly under The State Council, indicating information such as the production date, shelf life, and customer service phone number, to ensure that consumers can trace the source of the product.
After-sales service guarantee
Formal channels offer comprehensive after-sales service. When consumers encounter product quality issues, they can return, exchange or have their products repaired through official channels to reduce the risk of use.
Counterfeit and shoddy products are rampant
Counterfeit and shoddy products may exist in non-formal channels (such as second-hand trading platforms, social media micro-businesses, etc.). These products may use inferior raw materials, have production processes that do not meet standards, and may even add harmful substances (such as formaldehyde, heavy metals, etc.). Long-term use can cause damage to the respiratory system, cardiovascular system, etc.
The quality is uncontrollable.
Electronic cigarette products sold through informal channels may lack quality inspection, and their smoke release may be unstable, which may make it difficult to control the inhalation amount and aggravate the adverse effects on the body. In addition, the batteries of inferior e-cigarettes may have quality issues, increasing the risk of explosion and fire and posing a threat to the personal safety of users.
Lack of after-sales service
Informal channels usually do not offer after-sales service. When consumers encounter product quality problems, it is difficult for them to protect their rights, and they may even suffer health damage due to the use of substandard products.
Offline channel
Consumers can purchase e-cigarettes at e-cigarette specialty stores with tobacco monopoly retail licenses (such as RELX Relx, YOOZ, MOTI Magic Flute and other brand specialty stores), or choose from e-cigarette counters in supermarkets, convenience stores, shopping centers and commercial plazas with sales qualifications. When making a purchase, it is necessary to check whether the store has relevant sales licenses.
Online channel
Consumers can purchase through the official websites or official apps of e-cigarette brands. Such platforms offer a wide range of products and can ensure their authenticity. In addition, some e-commerce platforms that have obtained relevant qualifications for tobacco monopoly can also sell e-cigarettes, but currently the number of such platforms is relatively small. It should be noted that according to relevant laws and regulations, electronic cigarettes are prohibited from being sold through ordinary Internet platforms. Therefore, it is necessary to choose compliant online channels.