The co-branded e-cigarettes, through brand cross-border cooperation and the integration of cultural symbols, endow the products with unique artistic and commercial value. Their collection value is mainly reflected in the following three aspects:
Scarcity and limited quantity attributes
Limited release: Globally limited release to enhance scarcity.
Co-branded IP enhancement: Co-branded items in collaboration with renowned ips such as the Dunhuang Museum, EVA, and Saint Seiya enhance their collection appeal through cultural symbols.
Festival Limited Edition: Combining the culture of the Chinese zodiac, a black background with gilded snake patterns design is launched, which combines the commemorative significance of the festival with artistic value.
Cultural empowerment
Cultural added value: If the co-branded items of the Dunhuang Museum are released without review, although it may cause controversy, it reflects the brand's reliance on cultural ips. Consumers may collect them out of cultural identification.
Craftsmanship and Design: Co-branded items typically employ special materials or techniques, such as hand-carved series, enhancing the product's texture and collectible value.
Market response and investment potential
Social attributes: Co-branded e-cigarettes often become social topics, promoting the circulation of the second-hand market.
Value retention potential: Limited edition models may be priced higher than their original prices in the second-hand market, especially those in collaboration with popular ips, which have certain investment potential.
Brand influence: Enhance brand value and indirectly increase the collection appeal of co-branded items.
Clarify the purpose of collection
Personal preference: If you have an emotional resonance with a specific IP or cultural symbol, you can give priority to choosing the relevant co-branded items.
Investment requirements: Pay attention to the limited release quantity, brand reputation and market popularity, and choose styles with high potential for value preservation.
Usage requirements: If you need to balance daily use, you can consider the functionality of the co-branded model, such as battery life and cartridge compatibility.
Evaluate the cost performance of the product
Function matching: Ensure that the core functions of the co-branded e-cigarettes (such as atomization effect and battery life) meet the usage requirements, and avoid sacrificing practicality for appearance.
Long-term costs: Consider the subsequent usage costs of cartridges, accessories, etc., to avoid the overall cost performance being affected by high consumable expenses.
Choose regular channels
Official authorization: Purchase through official channels such as the brand's official website and offline specialty stores to avoid the risk of counterfeit goods.
After-sales service: Ensure that the purchasing channel provides comprehensive after-sales service, such as warranty, return and exchange, etc.
Authenticity identification: When purchasing, pay attention to checking the product label, anti-counterfeiting code and other information to avoid buying counterfeit products.
Pay attention to market dynamics
New product Release: Keep an eye on the official brand updates to get timely information on the release of collaborative items and avoid missing out on limited editions.
Second-hand market: If you need to purchase a second-hand co-branded product, you should verify the authenticity of the product, its usage condition and warranty situation, and trade with caution.
Policy risk: The e-cigarette industry is significantly affected by policies. It is necessary to pay attention to changes in relevant regulations to avoid product depreciation due to policy adjustments.